Begin with a clear idea of your persuasive speech's intention. Your call to action. What do you want your target audience to do as a outcome of your speech. Summarize it into a single sentence. Keep this in mind throughout.
Write a preliminary call to action, specifically asking your target audience to do what you want them to do. Be specific as to what the next step you want them to take is. Is it to buy your product, or perhaps to test drive it, or maybe just to begin the process of considering your product or services.
Organize three solid arguments why they should do what you want. Start by coming up with 6-10 good reasons. Group those that are closely related into the three main concepts, and then rank them according to their relative value.
You now know where you want your customers to go and why from your viewpoint.
Now stop and think more carefully about your target audience. Who are they? Are they the decision makers? Or support staff? Are they capable of making a conclusion to buy on the spot, or is there a process that will be required. Consider their age, gender, geographical distribution and any other circumstances that will guide the way they hear what you have to say.
You've already determined what you have to say, the intent here is to understand how best to say it, so your buyers hears what you have to say. You may rank the importance of your arguments one way, they may another. If there is a disparity, consider re-ranking yours.
Now for each main point on your list, come up with an anecdote or story to demonstrate how or why this would be valuable to your people. These stories will become the body of your persuasive speech. When you have three good anecdotes, one for each main point you need to consider how to join them together. How to transition from one point to the next.
Lastly, now that you have a chain of three stories, each of which demonstrate one of the key reasons why your audience should act unhesitatingly on your call to action, you need to come up with an introduction.
This is like an appetizer to get them engaged in what you are about to say. Asking them a appropriate question, or making a bold statement designed to grab their attention are just two potential ways of achieving this. The opening should be comparatively brief. You want to seize their attention, and give them a quick overview of what you are going to show them.
You now have your draft persuasive speech. Ultimately you want to memorize your introduction and your call to action. You want these to be down pat. Don't memorize the body of your speech. Instead, remember the stories you are going to share and the transitions you are going to use to advance from one to the next. This will give your persuasive speech a realistic course and relieve you from concern about memorizing exact wordage.
Write your first draft in 30 minutes. Practice it out loud and or in your head a dozen times. Each time, you will change it trying to transform your ideas into language your audience will hear and comprehend. Do this and your persuasive speech will know their socks off.
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